Nearly 50% of real estate agents QUIT in their first year. Here’s why:
Real Estate is propped up to be easy on TV, but you know it’s far from that. Just about half of all real estate agents only sell two homes not in a month, or in six months, but in an entire year. Sadly, it’s not due to poor work ethic with clients, but misplaced efforts and investments in reaching them. Agents will normally fall into two categories:
Doing their own email marketing and burning out
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Hiring an email marketing agency that can stay consistent with email production, but lacks any real strategy or tools to nurture your clients uniquely
If you fall into these two categories, you may be asking yourself these common questions:
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“How do I keep up with current clients AND prospects?”
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“What is the best way to keep in touch?”
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“How often should I reach out?”
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“How do I check in without annoying them?”
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“How do I stay updated with all my clients and prospect’s information?”
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“How can I use CRM information to help them in the best way possible?”
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The answer? Quality email marketing
Because success isn’t spammy
It can take months or years for homeowners or would-be homeowners to contact you. But even though real estate is a long game, that doesn’t mean you can’t take action to get the results you want now.
Simply put, you don’t have time to waste with uncommitted clients, let alone figuring out marketing methods to reach them that don’t work such as social media, texting, or cold calls. Email is still around for a reason. And when done correctly with a professional and innovative partner, proper email marketing can:
Deliver over 3600% ROI compared to other marketing methods
Achieve a 174% higher conversion rate than social media marketing
Influence 83% of consumers that prefer hyper-personalized marketing messages
Here’s how we stand out from traditional email marketing agencies
And get you better results
We understand that real estate may seem like a circus. but juggling clients isn’t an option if you want to succeed. That’s why we don’t treat email marketing like a numbers game, stuffing inboxes until your potential or current clients unsubscribe. We carefully strategize how to separate your audiences and concentrate on specific messaging strategies for them.
We do this using the top tools in the industry, utilized by experts with proven methods. That way, you don’t have to worry about leads with a foot out the door, but can focus on those you feel confident will close.
Why segmenting your audience is crucial
See how we separate and speak to your clients differently
Signs up for your email list after attending an open house. She didn’t make an offer on the house, but she’s indicated she’s interested in working with you in the future.
Taylor
Signed up for your email list months ago when he first started looking for a new home. Now, he’s successfully bought a new place he loves with your help.
Anthony
Taylor would be interested in hearing about new listings or getting advice on how to prepare for buying a home. Anthony, on the other hand, wouldn’t find this helpful at all, since he just bought a house. Unfortunately, many agents will send both subscribers the same emails, causing them to get annoyed and possibly unsubscribe. This means losing their future business, along with any referrals that they would’ve offered.
Instead of sending Anthony listings he doesn’t need, why not send him detailed neighborhood guides that help him get to know his new community? These guides could include information about local restaurants, parks, schools, and events, giving him plenty of reasons to keep opening your emails. By offering valuable content that matches his current situation, you’re not only keeping him engaged but also showing that you care about his experience as a homeowner, which can lead to stronger trust and long-term loyalty.
By tailoring your emails to each subscriber’s stage, interests, and needs, you show that you truly understand and value them. This approach keeps your leads engaged, encourages them to trust you, and increases the chances they’ll refer you to others. In the end, it’s about building stronger, long-lasting relationships—because when your clients feel cared for, everyone wins.
Everything you get
Multiple personalized newsletters and automated email flows
Audience segmentation for buyers, sellers, and more
Automatic updates for leads as they move through email flows
General emails for updates, announcements, reminders, etc.
Ongoing optimization of email flows for better results
Dedicated email marketing team to work and strategize with
How to get started
Start streamlining your pipeline in just 3 easy steps
Step 1:
Book consultation
We’ll meet to discuss your strategies and goals.
Step 2:
We get to work
Implement your new email flows and automations
Step 3:
Start closing more
You get to focus on closing while we focus on nurturing